Platform
Opportunity Phase

Revenue Operations

A full pipeline-to-margin operating layer for agency leadership. Track deals, forecast revenue, manage capacity, and monitor margin health — all connected to the projects your team is delivering.

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Lifecycle Position

Opportunity
Discover
Model
Estimate
Decide
Deliver
Report
Capabilities

What it does

CRM pipeline management

Track accounts, contacts, and opportunities from first conversation through signed contract. Kanban pipeline view by stage with deal value and owner.

Revenue forecast

Roll up pipeline into a committed revenue forecast by month, quarter, and role. See weighted and confirmed revenue side by side.

Capacity planning

Map available team capacity by role against committed delivery demand. Surface over-allocation and bench risk before they become problems.

Margin intelligence

Compare forecast margin against actual burn in real time. Set margin guardrails by project and get alerted when burn is tracking ahead of forecast.

Rate management

Manage negotiated rate overrides by account, role, and project. Full audit trail on every rate change with effective date tracking.

Opportunity scoring

Score pursuit decisions before committing resources — fit, complexity, margin potential, and readiness — so your team wins the right work.

Outputs

What it produces

01

Pipeline report

A full view of deal stage, value, and probability across all active opportunities.

02

Revenue forecast

Committed and weighted revenue by month, quarter, and role for leadership planning.

03

Capacity map

Available vs. committed capacity by role across active and upcoming projects.

04

Margin report

Forecast vs. actual margin by project and portfolio, with burn guardrail alerts.

Most agencies find out a project is underwater after it ends. Revenue Operations gives leadership a real-time view of pipeline health, committed capacity, and margin risk — before the next contract is signed.

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